About PF TECH
We help grassroots social purpose organisations build capacity, strengthen operations, and modernize with purpose-built technology, so more of their effort reaches the mission.
Mission and vision
Our mission
Empowering purpose-driven organisations with the tools, knowledge, and community to do more of what they do best.
Our vision
A social purpose sector where every organisation has the capacity, confidence, and infrastructure to lead change at scale.
What we do
Direct work reveals the friction, technology addresses repeatable problems, and learning helps more people apply what works.
Build capacity
Practical AI and operations learning gives staff, leaders, and boards the confidence to make sound decisions and put new tools to work safely.
Advisory and operations
Embedded operations and continuing governance advice bring senior judgement into the systems and decisions that keep an organisation running.
Build infrastructure
Purpose-built tools and integrations turn recurring sector problems into reliable infrastructure, with human authority and privacy built into the process.
Privacy by design
Every PF TECH product and engagement carries these commitments in its architecture and day-to-day operation.
Your data stays yours.
You choose where it lives — the default is Canada, grounded in PIPEDA and PHIPA — and full extraction and migration rights are non-negotiable. No lock-in, ever.
No training on your data.
AI runs through enterprise endpoints under non-retention and non-training agreements. No user or organisation data is ever used to train public AI models.
De-identification first.
Sensitive data is de-identified before it reaches any AI model. Vendor agreements supplement that safeguard; they never replace it.
The minimum data footprint.
Our tools hold only the minimum they need to do their job — the sensitive detail stays in the systems you already trust to keep it.
Open source where feasible.
Sovereignty is only meaningful if the tools support it; proprietary ecosystems that hold data hostage are avoided by design.
Our experience
Across staff roles, Purpose Forward, and PF TECH, our team has supported the operational and technical work of these organisations.
Wondering what that experience could mean for your organisation?
Our history
Greg Zatulovsky founded Purpose Forward as a Canadian non-profit in 2021 after years inside non-profit finance and operations. Its hands-on work kept finding the same structural constraint: small organisations were carrying mission-critical operations with tools that had never been built for them.
By 2025, AI-assisted development had changed the economics of building that missing infrastructure. Purpose Forward wound down, and PF TECH — Purpose Forward Technical Solutions Inc. — was incorporated to carry the mandate forward through technology, learning, and continuing operational work.
Small on purpose
PF TECH runs as a studio: one senior team, a set of purpose-built tools, and AI doing the work that used to need a department. For you, that means the person who answers your email is the person doing the work — and a partner that can build a website in a week and a reconciliation tool in a season.
- TERN — follows every dollar from source to record
- Links — everything in one place
- greg.zatulovsky.ca — the full career record
The founder
On my first day in the sector, in 2013, I watched a colleague in accounts payable print every email — entire threads — and refile them in a cabinet that mirrored his inbox: a back office running on workarounds because the funding had never covered systems. I have spent the fifteen years since on that one problem, as a finance director, a consultant, and now the founder here. I have sat in your chair, made a lot of these mistakes already, and I measure success by how little you end up needing me.
- Chartered Professional Accountant
- CPA
- CPA Ontario Emerging Leader Award
- 2021
- Host, CPA Ontario Not-for-Profit Conference
- 2025
- systems run hands-on, payroll to CRM
- 20+
