About PF TECH: Bridging Technology & Purpose for a Brighter Future
Purpose Forward Technical Solutions Inc. is a proudly Canadian, federally registered corporation with a profound social mission. Launched in August 2025, we are the technology arm of Purpose Forward, our sister Canadian non-profit. Our core purpose is to serve the global charitable sector with intelligent integration tools that empower organizations through accessible tech for social good, transforming operational burdens into pathways for amplified impact.
Our Mission: Empowering Impact
"To empower non-profits and social enterprises to streamline operations, enhance data-driven decision-making, and scale their impact through intelligent, accessible integration tools, without needing deep technical expertise."
Our Unique Approach: Solutions Rooted in Understanding
What truly sets PF TECH apart from other technology providers in the nonprofit sector is our unwavering commitment to accessible tech for social good, driven by deep lived experience. We don't just offer features; we deliver solutions designed to eliminate your most pressing operational pain points.
AI-Powered Context Engine
Your Intelligent Co-Pilot
Problem Solved: Operational overwhelm and context-less AI tools that fail to integrate with an organization's specific data, resulting in generic and unhelpful outputs.
How: We use AFFiNE and leading Large Language Models (LLMs) like ChatGPT, Claude, and Gemini to deliver smarter, organization-specific recommendations and contextual support. This isn't just AI; it's an intelligent co-pilot that understands your mission and your data, empowering data-driven decision-making.
Low-Code Automation
Empowering Every Team Member
Problem Solved: The lack of technical expertise/resources that prevents non-technical staff from building custom workflows and integrations.
How: Our intuitive low-code automation empowers non-technical users to build custom workflows and integrations without needing to write a single line of code. We provide accessible visual interfaces that transform complex processes into simple, manageable steps, enabling all staff to confidently manage data flow and build automations.
Secure Local Hosting
Data Sovereignty You Can Trust
Problem Solved: Concerns over data sovereignty, privacy & security and the need for maximum privacy and compliance.
How: Our Docker-based deployment ensures full data residency control and compliance when maximum privacy is required. We offer robust data security and give you complete control over your sensitive information, a critical aspect for ensuring trust and audit readiness.
Integrated Grant & Fund Management
Simplifying Complexity
Problem Solved: The complex restricted fund reporting and difficulty generating funder-specific reports from standard accounting systems.
How: Our platform combines financial tracking, donor data, and reporting into one cohesive system, specifically designed for nonprofit compliance needs. With AImpactFUNDS, we streamline the intricate process of managing grants and restricted funds, providing instant, correctly formatted funder reports and custom accounting system mapping.
ESG-Aligned Ownership
Impact Beyond Technology
Problem Solved: The need for ethical growth & SDG alignment and a truly shared-value approach that benefits the sector.
How: Our ownership structure includes dedicated nonprofit partnerships and a direct feedback loop for continuous improvement. Furthermore, our founder, Greg Zatulovsky, is committed to donating a 10% stake to establish the Purpose Forward Foundation, ensuring our impact extends far beyond our software, aligning with the UN Sustainable Development Goals (SDGs).
Sector Reputation
Built on Trust & Lived Experience
Problem Solved: The lack of specialized guidance and generic solutions prevalent in the market.
How: Our founder's deep influence, decades of lived experience, and strong connection to Purpose Forward create unparalleled competitive advantages. This isn't just technology; it's a partnership with a team that profoundly understands the unique challenges and aspirations of the nonprofit sector.
Our Core Values: Guiding Our Commitment to Your Mission
These values are the bedrock of PF TECH, guiding everything we do and shaping how we serve the non-profit community. They reflect our unwavering dedication to your success.
Purpose-Driven
Every solution we build is meticulously designed to amplify the impact of organizations making a difference in their communities. We are driven by your mission, committed to fostering a more equitable world for future generations.
Mission-Focused
We understand that technology should serve your mission, not distract from it. Our solutions are intuitive, no-frills, powerful, and purpose-built to reduce administrative burden and allow you to concentrate on what matters most.
Community-Centered
As a proud Canadian company, we are deeply committed to strengthening the non-profit sector across our communities and beyond. We believe in community & collaboration as essential drivers for amplified impact.
Excellence-Oriented
We deliver enterprise-grade solutions with unwavering quality and robust security, yet at prices that make sense for small and mid-sized non-profits. We champion operational excellence as a foundation for sustainable growth.
Our Leadership Team: Visionaries with a Purpose
Our team is comprised of experienced leaders with deep expertise in nonprofit operations, technology, and financial management, all committed to bridging the gap between people, process, and technology.
Greg Zatulovsky, CPA
CEO & Founder
A Visionary Rooted in Lived Experience
Greg embodies the spirit of leadership through lived experience. With over 15 years in nonprofit finance, operations, and technology, he doesn't just understand the sector's challenges; he has lived them.
Professional Expertise:
A Chartered Professional Accountant with extensive experience in nonprofit financial management, compliance, and reporting, specializing in bringing corporate best practices to social impact.
Technical Leadership:
A hands-on builder, experienced in developing applications using modern stacks like Supabase, n8n, and Docker. He skillfully integrates leading AI APIs (OpenAI, Gemini, Claude) with backend automation, demonstrating our AI-Powered Development Journey.
Sector Recognition:
Recipient of the prestigious CPA Ontario Emerging Leader Award (2021) and host of the CPA Ontario Nonprofit Conference (November 2025), a testament to his influence and deep sector authority.
Entrepreneurial Success:
Founded Purpose Forward nonprofit in 2021, now generating $30K monthly revenue and serving vital organizations like YWCA Canada, proving the real-world impact of his vision.
"Bridging the gap between people, process, and technology—to simplify complex problems, empower purpose-driven organizations, and foster a more equitable world for future generations."
Abbey Clapham
COO
Operational Excellence, Unlocking Potential
As Chief Operating Officer at PF TECH and Operations Lead at Purpose Forward nonprofit, Abbey is instrumental in ensuring our solutions are practical, efficient, and directly address nonprofit operational challenges.
Operational Leadership:
Guides the execution of PF TECH's operational strategies, ensuring seamless alignment and efficient delivery of solutions.
Nonprofit Experience:
Deeply understands nonprofit operational challenges and excels in workflow optimization, translating complex needs into streamlined processes.
Cross-Platform Expertise:
Brings valuable experience in managing operations across both for-profit and nonprofit organizations, offering a holistic perspective.
Strategic Implementation:
Ensures that PF TECH's innovative technology directly translates into tangible benefits and operational efficiency for our nonprofit partners.
AI-First Business Operations: Innovating for You
At PF TECH, we don't just build AI-powered products; we are an AI-first company. Leveraging AI across all internal operations allows us to scale rapidly with a lean team, maintain unparalleled quality through human oversight, and pass those efficiencies directly to you – offering enterprise-grade solutions at accessible prices. This is our AI-Powered Development Journey.
Product Development: Accelerated Innovation
Built using advanced AI vibe coding platforms, enabling rapid iteration and deployment. This means faster development cycles and quicker delivery of solutions that evolve with your needs.
Quality Assurance: Precision & Trust
AI testing solutions, enhanced with crucial human-in-the-loop mechanisms, ensure the highest quality and reliability, so you can trust our products implicitly.
Marketing & Social: Engaging Your Community
AI-powered content generation, strategic scheduling, and insightful engagement analysis ensure our message reaches those who need it most, effectively and efficiently.
Customer Support: Always There for You
Our AI chatbot handles initial support inquiries with efficiency, seamlessly escalating to our expert human team when personalized attention is needed, providing responsive and intelligent assistance.
The Market Opportunity: Empowering a Growing Sector
The global nonprofit software market is experiencing rapid growth, driven by an urgent need for digital transformation, increased demand for transparency, and critical efficiency gains. PF TECH is uniquely positioned to meet this demand with purpose-built, accessible, and AI-powered solutions.
Our Commitment: From Non-Profit, For Non-Profit – A Shared Journey
As the technology arm of Purpose Forward, we don't just understand the unique challenges facing Canadian non-profits; we face them ourselves. The AImpactNFP suite isn't merely our product—it's the solution we meticulously built, refined, and rigorously tested for our own operations. Now, we are sharing this battle-tested solution with the entire sector.
This deeply integrated approach ensures real-world validation & feedback loop and embodies our promise of scalability from lived experience. We are committed to building technology that truly serves your mission, not the other way around. This is a shared journey towards a more impactful, equitable future.
From Non-Profit, For Non-Profit
We believe in community & collaboration as essential drivers for amplified impact. Our solutions are built by nonprofit veterans who understand that technology should empower, not complicate your mission.
The Purpose Forward Partnership: Our Real-World Advantage
PF TECH isn't just another tech company; we are an evolution of solutions born from the front lines of nonprofit work. Our deep partnership with Purpose Forward, a Canadian nonprofit founded in 2021, is our secret ingredient for innovation.
Real-World Validation & Feedback Loop
Purpose Forward serves as our "real-world validation and feedback loop." Our products are rigorously "battle-tested" by their team and clients, ensuring they are precisely sector-ready before public release. This close collaboration means our solutions don't just look good on paper; they solve real, everyday challenges.
This partnership is a cornerstone of our ethical growth & SDG alignment and a direct answer to the lack of specialized guidance many nonprofits experience. It's how we transform bespoke, inaccessible solutions into mass-market, scalable products, truly bridging the gap between cutting-edge technology and mission-driven impact.
Explore Our Partnership
Ready to Experience the PF TECH Difference?
Join us on this shared journey towards operational excellence and amplified impact. Let's bridge the gap between technology and purpose together.