Greg Zatulovsky, CPA
Founder & CEO of PF TECH. Over 15 years inside non-profit finance — not consulting into it, not observing it — working inside it. The AI expertise you need, from someone who already knows your sector.
A Sector Insider, Not a Tech Evangelist
Most AI trainers understand AI. Greg understands your sector. He has spent over 15 years working inside non-profit finance and operations — not as an outside consultant, but as the person responsible for the books, the compliance, and the board reports.
That experience shapes everything PF TECH builds and teaches. The risk-aware mindset of a CPA, combined with the hands-on fluency of someone who builds and deploys AI systems daily.
Why Sector Expertise Matters
Sector Authority
CPA with over 15 years in non-profit finance and operations. Host of the CPA Ontario Not-for-Profit Conference. 2021 CPA Ontario Emerging Leader Award recipient.
Governance & Compliance
Current non-profit board member. Deep working knowledge of PIPEDA, PHIPA, and CRA compliance requirements for charities — the regulatory context most AI trainers skip entirely.
Daily AI Practitioner
Builds and deploys AI systems in production every day — not a theorist. What he teaches is what he uses.
Proven Impact
Reduced a $2,000/month labour cost to near-zero with AI. Built full websites in under a week for less than $100 in compute. The economics of this are real.
“I spent 20 years inside the system that was failing non-profits. Now I'm building the tools I wish we'd had — and proving that the sector's administrative burden is an engineering problem, not a funding one.”
“To be the founder who changed what non-profits believe is possible — not by advocating for more resources, but by eliminating the need for them.”
Greg Zatulovsky, CPA — Founder & CEO, PF TECH
Ready to work with someone who knows your sector?
Greg takes on a limited number of engagements each year. Choose the path that fits where you are right now.
Structured AI training for staff, leadership, or boards. Cohort programs or custom sessions — built around your organisation's real workflows.
Embedded operations support or a standing AI governance retainer. Boutique by design — Greg works directly with a select number of organisations.
Have a specific operational problem? Submit it to the Lab. Greg scopes, prices, and builds custom tools — from workflow automations to full back-office systems.
Not sure which fits? Just start the conversation.